Unicorn Games on iOS in the UK: Q4 2022 Performance

In Q4 2022, unicorn-themed games on the iOS platform in the United Kingdom showed varied performance in terms of downloads, revenue, and active users. Here’s a breakdown of the top 5 unicorn games:

My Little Pony: Harmony Quest saw a notable increase in weekly revenue, starting from around $392 at the end of September and peaking at approximately $576 in the last week of December. Weekly downloads for the game fluctuated, with a significant rise to 753 in mid-October and a consistent upward trend towards the end of December, reaching 668. Active users also showed a positive trend, rising from 767 in late September to 968 by the end of December.

My Baby Unicorn had an interesting revenue spike in the last week of December, hitting $139. Downloads fluctuated throughout the quarter, starting at 683 in late September, dipping mid-quarter, and then rising again to 735 in the last week of December. Active users mirrored this trend, starting at 1811 and ending the quarter at 1761.

Kpopsies - My Unicorn Band experienced steady weekly revenue growth, peaking at $101 in mid-December. Downloads also increased gradually, reaching 533 by the end of December. Active users followed a similar upward trend, starting at 1338 in late September and rising to 1554 by the end of December.

Coco Pony - My Dream Pet had sporadic revenue, with a notable increase to $27 in the last week of December. Downloads saw a gradual rise, starting at 38 in late September and peaking at 156 in the last week of December. Active users showed consistent growth from 359 to 385 over the quarter.

KleptoCorns had minimal activity in terms of downloads and active users, starting at 17 downloads in late September and maintaining a low but steady rate, peaking slightly at 28 in late October. Active user data was not provided.

For more detailed insights and analysis, visit Sensor Tower.